The Edge
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WHAT IT IS
Promotions/Why In is a feature that helps track the results of advertising and other promotional activity. This function is based on the interface’s Why In field.
WHAT IT DOES
In order to get the most ROI from your marketing budget, it’s important to understand what promotions bring in the most traffic and give you the most sales. The Promotions/Why In feature allows you to monitor and document why and when a customer shops with you, whether they heard a radio spot advertising your Christmas Sale, or were referred by a friend.
HOW IT WORKS
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Select Administrative > Promotions/Why In. The Promotions/Why In window will appear..
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To add a new promotion record, select Add. The New Promotion window will appear. To edit a promotion record, highlight it and select Edit. If you’ve used a variety of media to promote your event, you’ll need to add a promotion for each ad taken. That way, if one customer responds to the Why In question with, “I heard your ad on 102.5 Sports Talk” and another says “I saw your ad in The News", you’ll have a drop-down item that matches both answers.
Data Fields and options for both functions include:
• ID ID number for the promotion.
• Event/Promotion Name of the promo event generating traffic
• Media Proper name of the medium used to promote the event.
• Description Detailed description of the event
• Starts Date the event begins and date it should appear on the Why In list
• Ends Date the event ends
• Show Until Date until it should appear on the Why In drop-down list
• Cost Cost to the store of the advertisement
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Complete the Promotion fields as desired and select the appropriate save option from the Record Navigation Bar.
Data Fields and options for both functions include:• ID ID number for the promotion.
• Event/Promotion Name of the promo event generating traffic
• Media Proper name of the medium used to promote the event.
• Description Detailed description of the event
• Starts Date the event begins and date it should appear on the Why In list
• Ends Date the event ends
• Show Until Date until it should appear on the Why In drop-down list
• Cost Cost to the store of the advertisement
- Complete the Promotion fields as desired and select the appropriate save option from the Record Navigation Bar.
EXPAND YOUR EDGE EDUCATION
Can’t get enough of our Promotions/Why In Feature? Click the button below to launch The Edge User site. Log-in and learn more, including how to troubleshoot the Why In feature at point of sale and create a report. Then stick around to explore the site and empower your business through additional webinars, articles from The Edge Knowledgebase, or discussions with fellow Edge users.
