Part II: How to Achieve Increased Sales & Profitability (see Part I of Postcard Marketing Strategies to learn how to establish an annual advertising budget).

1. Setup a consistent Edge Postcard schedule

• Set up a weekly birthday and anniversary mail out schedule. This will ensure that the postcard arrives in the recipient’s hands in the most timely manner.

2. Setup Weekly Postcard Presets

• Tie an offer to each Postcard type.
• Set a time limit to redeem each offer.
• Assign one person (with a backup) to run The Edge Postcard Program.
• Establish a set time and day to run your weekly mailings.
• Stick with your schedule; consistency pays dividends.

3. Set up procedures to capture occasion data

• Capture birthday and anniversary data at POS.
• Establish monthly contests to reward the sales person with the most captured data.
• Establish a Monthly Gift Card Giveaway to capture occasion data.

4. Thank You Program

• Send Thank You Postcards to clients with a large purchase in the last month.
• Send a postcard with a dollar amount savings on their next purchase.
• Set a time limit to redeem the offer.

5. Missing You Program

• Send Missing You Postcards to clients who have spent a certain dollar amount during the past three years (by category and /or vendor or a combination of the two) but have not spent anything in the last year.
• Send a postcard with a dollar amount savings on their next purchase.
• Set a time limit to redeem the offer.

6. Service Reminder Program

• Send a Service Reminder to all Engagement Ring purchasers at 6 months after purchase.
• Check and clean their ring and prospect potential add on sales: wedding band sales, wedding gift and attendant’s gifts.
• Make a Wish List with Wedding Gift while cleaning her ring.
• Note finalized Wedding Date on customer’s record.
• Send reminder to fiancé/husband for Wedding Gift one month before wedding date.